Mobile Marketing is a method of establishing communication with the targeted consumer through mobile device. Medium of communication used is simple marketing text, encouraging the consumer to visit their mobile website or motivating them to participate in an audience based campaign. Few of the tools of the business and some of the concepts used in mobile marketing are MMS, USSD, Bluetooth, infrared, wireless social media, mobile internet, and mobile applications.
Mobile Marketing not only enables people to connect to internet through their cell phones, but also strengthen various communication medium in easy and efficient channels. It is cheaper than traditional marketing resources for both marketer and consumer. It is simple for any of the age group to understand the advertisement spread through mobile marketing.
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